5 Client-Attracting Funnels Working for Wellness Practitioners Right Now

If your content isn’t getting you clients, there’s probably one thing missing:

A funnel.

Okay, deep breaths.

We’re not talking about some tech-bro sales strategy.

We’re not talking about being complicated or sleazy.

At its core, a funnel is simply a path.

It’s a way of guiding your future clients from first discovering you → to getting value from you → to deciding if they want to work with you.

Without a funnel in place, your content has nowhere to lead people.

They may be interested in what you say on Instagram or a podcast interview, but then what?

It’s a dead end.

But WITH a funnel…

• You always have a clear next step for people who are curious.
• You don’t have to stress about “selling” in every single post, because your funnel is quietly doing the heavy lifting in the background.
• You can finally relax into your content knowing that it’s connected to a bigger system that builds trust and naturally moves the right people closer to working with you.

Now, I do have one unpopular opinion about this:

Unlike what many marketers or business coaches will tell you, I’ve seen that there is no single “perfect funnel” for every health coach or practitioner.

The right flow depends on three things:

• Your offer (what you’re selling)
• Your strengths and style of selling (what feels good for you)
• What your clients need to feel ready to say yes

In this post, I’ll walk you through 5 client-attracting funnels that are working right now for wellness practitioners.

I hope this inspires you and gives you clarity around a funnel style that makes the most sense for you, so you can stop throwing content into the void and start sending people down a path that leads to “Yes please!”

funnel #1:

The Book a Call Funnel

Best for:

Selling 1:1 services, especially if you’re just getting started with funnels and want to keep things simple.

How it works:

Freebie → Email Sequence → “Book a Call” Sales Page → Book a Call

This is the simplest client-attracting funnel to set up, which makes it a great starting point. It gives potential clients a clear path: they get value from you, learn more about your services, and then book a call to see if it’s a fit.

Variations:

• Add a short and personal sales video on the “Book a Call” page.
• Duplicate the “Book a Call” page so it also shows as the thank-you page after someone requests your freebie.
• Create a hidden “Sign Up” page (only shared after the call) that includes the same messaging as your book-a-call page plus all the specifics—what’s included and the payment link.
  
  

Good to know:

The “Book a Call” page is a short-style sales page. Its only job is to make it clear what the offering is about and that the call is specifically to help them decide if it’s a good fit and to get them signed up. Including pricing here is optional, but I recommend it. It helps pre-qualify leads and reduces awkward conversations later.

While I recommend setting up the full funnel, you always have the option of sending people directly to the book-a-call page when it makes sense.

funnel #2:

The Application Funnel

Best for:

Higher-priced 1:1 services or packages where you want to pre-qualify leads before getting on a call.

How it works:

Freebie → Email Sequence → “Apply to Work With Me” Page → Application → Book a Call

This funnel is almost identical to the Book a Call Funnel, but with one key difference: instead of sending people directly to schedule a call, you ask them to complete a short application first. This step helps you filter out people who aren’t ready or aren’t a fit, so the calls you do take are more productive and more likely to result in a client.

Variations:

• Keep the application very short (3–5 questions) if you want to minimize drop-off and just gather basic info.
• Use a longer, more detailed application if you want to ensure only the most committed people book a call.
• You may be able to use the application in place of a call, asking people to apply and then sending the acceptance + payment link directly if they’re a fit.
  
  

Good to know:

The “Apply to Work With Me” page works just like a book-a-call page: a short-style sales page that clearly explains your offer, who it’s for, and what the next step is. Instead of a calendar link, the CTA button leads to the application form.

You can still include pricing here (optional but encouraged). It saves you and your applicants time by filtering out those who aren’t ready for the investment.

Applications add a layer of professionalism and can actually increase trust because they frame your services as something to be earned, not just instantly purchased.

funnel #3:

The Masterclass Funnel

Best for:

Higher-priced programs (1:1, group, or hybrid), where your audience needs more education and trust before making a decision.

How it works:

Registration Page → Masterclass (live or evergreen) → Invitation to Apply, Book a Call, or Send a DM

The masterclass funnel works because it gives your potential clients a chance to learn from you in a deeper way before being invited to work with you. A well-crafted training builds trust, demonstrates your expertise, and shows your audience what’s possible, making them much more open to hearing your offer.

Variations:

• Live masterclass: Higher energy and interaction, with urgency created by a specific date and time.
• Evergreen/on-demand masterclass: Perfect for ongoing lead generation. People can sign up and watch on their own schedule, keeping your funnel running in the background.
• Short workshop or challenge: Instead of a single masterclass, you can do a 2–3 day event or short challenge that ends with your invitation.

Good to know:

A masterclass should teach but not overwhelm. Your goal is to provide value while also helping people see why your offer is the natural next step.

At the end of your masterclass, clearly invite them to sign up, apply, or book a call. 

This funnel works especially well for offers at a higher price point because the teaching element naturally creates more buy-in and readiness.

funnel #4:

The Waitlist Funnel

Best for:

Group programs or courses that open and close enrollment at specific times of the year.

How it works:

Freebie → Email Sequence → Waitlist Page → Live Launch → Enrollment

The waitlist funnel is designed to build anticipation. Instead of trying to get people to sign up for your program right away, you invite them to join a waitlist so they’ll be the first to know when enrollment opens.

This creates a sense of exclusivity and gives you time to nurture your audience before the big launch.

Variations:

• Add a low-ticket mini course: Offer a $27–$97 course while people wait. This gives them something valuable to do (and deepens their trust in you) while also creating a pool of warm buyers for your main program.
• Segment your waitlist: Send extra content or sneak peeks to your most engaged subscribers so they feel even more connected leading into the launch.
• Use a countdown: Add a timer or clear date for when enrollment opens to build excitement and urgency.

Good to know:

Waitlist funnels are most effective when you nurture people consistently in between launches. You can do this with a simple weekly email!

Don’t be afraid to build excitement! Share why the program is powerful, give a glimpse into transformations, and remind your list what they’ll get once doors open.

A waitlist funnel also gives you insight into demand. If lots of people join the waitlist, you know your program has strong interest before you even launch.

funnel #5:

The Membership Funnel

Best for:

Memberships priced under $100/month, where volume matters more than high-touch sales.

How it works:

Freebie → Email Sequence → Membership Offer

This funnel works well when your goal is to get lots of people into a low-cost, recurring offer. The freebie grows your list, your nurture emails build trust, and then you make a simple, clear invitation to join your membership.

Variations:

• Offer the membership on the freebie thank-you page: Give new subscribers the option to join right away, while they’re most excited.
• Send traffic directly to your membership page: If your content or ads are working well, you can skip the freebie altogether and lead people straight to the offer.
• Seasonal promotions: Run occasional specials (like a bonus month free or limited-time bonuses) to give fence-sitters a reason to jump in.

Good to know:

Your membership sales page doesn’t need to be long. Clarity is more important than complexity. Highlight the ongoing value (“new recipes every month,” “weekly live calls,” or “a growing library of trainings”).

Because memberships have a lower price point, people don’t need as much nurturing to make a decision. Keep it simple, clear, and easy to join.

This funnel is ideal if you want recurring revenue and have content that lends itself well to ongoing support or resources.

FAQs about Funnels

What does “top of funnel” mean?
This is simply the first entry point into your world. It is often something free, like a download, quiz, or masterclass. Think of it as the doorway where people first step into your funnel.

What’s the difference between a sales page and a book-a-call page?
A sales page is usually longer and covers all the details someone needs to buy on the spot. A book-a-call page is shorter. It gives just enough info so people feel comfortable scheduling a call to learn more.

How many emails should I include in my sequence?
There’s no magic number, but 4–7 emails usually works well. That’s enough to share value, build trust, and point people toward your next step without overwhelming them. Ideally, you will also be sending a weekly nurture email with valuable content!

Do I need more than one funnel?
Not when you’re starting out. Focus on building one funnel that supports your main offer. You can always layer in other styles later as your business evolves.

Do I have to use a freebie?
Not always. Freebies are a great way to grow your email list, but if you’re selling a low-ticket membership or simply want people to book a call, you can send them directly to your offer page.

How to Choose Your Funnel Style

Let me take some pressure off:

Choosing a funnel style today does not mean you’re locked into it forever.

As you and your practice grow, your funnels will grow and shift too.

And that’s a good thing.

What matters most is simply having a funnel in place. Because once you do, you can finally breathe a little easier, knowing that any content you put out there has somewhere to send people.

✨ It creates flow.
✨ It reduces stress.
✨ And it gives your content purpose.

Ready for your next step?

I support holistic health & wellness practitioners in setting up client-attracting funnels that actually feel like them inside my program, Aligned! Doors open August 28th. Join the waitlist here →