MEET SARAH COOK
Copywriter & Messaging Strategist for Holistic Health Practitioners
Hello, hi 👋🏽 I'm a former naturopathic doctor turned copywriter with 20+ years in the wellness space, spanning clinical care, medical writing, education, and marketing.
Start with the Free Messaging Audit
HERE'S THE ONE-LINER
I'm a copywriter & messaging strategist for holistic health practitioners ready to bring more of themselves into their content to attract their most aligned clients.
Now you want the back story?
I didn't set out to be a copywriter.
I thought I wanted to be a naturopathic doctor.
I earned my ND and went into practice, but the clinician life wasn't quite it for me. What I loved was taking complicated health information and making it easier for people to understand.
So I started writing blogs for colleagues.
Then I went all in, studying medical writing, digital marketing, and copywriting. I became a StoryBrand Certified Guide and spent the next decade writing websites, sales pages, emails, and campaigns for wellness practices.
Along the way, I realized I'd landed in a pretty unusual sweet spot:
I understand how practitioners think. And I understand what makes marketing work.
That's still the lens I bring to everything I do today.
That's when AI hit the scene.
By the end of 2024, my signature service was Copywriting VIP Days: going deep with practitioners to write their websites, sales pages, and promotions.
At the same time, I was experimenting with AI and started to see what was possible.
Practitioners could use it to clarify their messaging, get past the blank page, and draft and refine their own copy without handing their voice over to someone else.
But there is so much nuance, and it's not as simple as handing over the work to a bot.
So I created my first AI training for practitioners, which has since become BrandVibe AI.
More than 500 practitioners have completed that training since, and they are bringing more of their mission, message, and voice into the world because of it.
Today my programs help practitioners fully own their expertise, create marketing that sounds like them, and grow practices they love.
Start with the Free Messaging Audit
Work with me
Choose the Support You Need
ALIGNED
Want the full marketing system?
Build the complete system for marketing your practice in your own voice. Practitioner-specific templates, AI workflows, and a system that evolves as you grow.
COMMUNITY
Want a monthly rhythm?
Build one repeatable marketing workflow every month, in your own voice. Along with live calls, copy reviews, and a room of practitioners doing the same work.
20+ Years in Wellness, Writing, & Marketing
AKA...MY "YES, I ACTUALLY KNOW WHAT I'M DOING" SECTION
My work sits at the intersection of wellness, writing, and marketing. Over the past 20+ years, I’ve worked as a naturopathic doctor, educator, medical writer, copywriter, and marketing strategist.
These experiences help me understand both the work practitioners do and how to communicate why it matters.
Education
Specialized Training
Clinical Experience
Teaching & Curriculum Development
Writing & Publications
For Podcasts, Events, & Media
Sarah Cook Bio
Sarah Cook is the founder of Wellness Writer®, where she helps holistic health and wellness practitioners bring themselves into their marketing content so the right clients find them.
A former naturopathic doctor turned copywriter, Sarah brings over 20 years of experience in the wellness space, spanning clinical care, medical writing, education, and digital marketing. After a decade of writing websites, sales pages, and email campaigns for practitioners, she now teaches them to do that work themselves, with AI trained on their own expertise doing the heavy lifting.
Her work helps practitioners translate real clinical thinking into content that builds trust with the people they serve, without hiring it out, burning out, or losing themselves in the tech.
Sarah has been featured on podcasts including The Functional Nursing Podcast, The Naturopathic Business Podcast, and Elevate Your Practice, and has spoken at industry events and practitioner summits, including Impact LIVEs.
Looking to collab?
I’m always up for a guest interview, podcast, or partnership.
I love conversations about what it means to market a wellness practice now. From becoming known for your expertise to using AI without losing the voice, perspective, and humanity that make people trust you.
If your audience is made up of health & wellness practitioners, I’d love to connect.
MESSAGE MEABOUT
Sarah Cook is a Copywriter & Messaging Strategist for holistic health practitioners ready to bring more of themselves into their content and become trusted voices in their space.