Can you help with my website, sales page, or launch content?

Yes. Support includes teaching you how to create website copy, sales/landing pages, email sequences, masterclasses, and launch copy—while learning tools and messaging strategies (including intentional AI use). It is not done-for-you writing.

Can you help with my social media?

Yes. Posted! focuses primarily on Instagram (plus email as a complementary channel) with weekly prompts, caption templates, trending audios, and an email idea for repurposing.

Can you help with my email marketing?

Yes. Aligned! builds funnels and sequences as part of a broader messaging ecosystem. Posted! includes a simple weekly email prompt to repurpose social content into a nurture email.

Do I need to use AI to work with you?

AI is woven into the teaching approach (especially using tools like ChatGPT). If you are firmly opposed to using AI in any capacity, it may not be the right fit; if you’re open to using it strategically while staying in control of your message, you’ll feel at home.

What AI tool do you recommend?

ChatGPT is the primary tool taught because it’s widely accessible and familiar, while the underlying messaging and copywriting principles are transferable across platforms.

Why would I want a copywriting coach as a health & wellness practitioner?

Because content is how people find you, understand your approach, decide whether they trust you, and choose you—across your website, emails, sales pages, and social posts. The goal is developing a foundational messaging skill supported by strategy, structure, and frameworks.

What if I want to outsource my copywriting and marketing?

Done-for-you copywriting services aren’t offered. If you want to learn to create clear messaging yourself with structure, support, and smart use of AI, these programs are designed for that.

What's actually unique about your programs?

They’re built from lived experience on both the clinical and marketing sides (including a background as a former naturopathic doctor). The approach emphasizes structure, support, and transparency—no gatekeeping or hidden systems—so you learn how things work and build assets you own.

What's different about how you teach AI for content creation?

The focus is on teaching you to organize your AI workspace, clarify your message first, build systems that reflect your voice, and create assets you actually own—rather than relying on a pre-trained bot.

What do you mean when you say I'm the "voice of my brand?"

It means your message starts with you—not templates, trends, or someone else’s framework. You can use AI and templates, but you’re still leading your message and building understanding of the structure behind your strategy.

Do you teach how to use AI for practice marketing?

Yes. The approach is not copy-paste; it focuses on setting up tools like ChatGPT to reflect your voice, values, and scope of practice so AI amplifies your message rather than replacing it.

Will using AI make my content sound robotic?

It can if you skip foundational work. When your voice and positioning are dialed in first, AI becomes more helpful; the setup and clarity matter most.

Can AI actually help me stay consistent with content?

Yes, when used intentionally. It can reduce decision fatigue, shorten writing time, and speed up drafting and refinement—but consistency still comes from message clarity and rhythm, not tools alone.

What programs do you offer?

Four primary ways: ChatGPT Starter Pack, BrandVibe AI, Aligned! (coaching program for messaging + content ecosystem), and Posted! (weekly content membership for Instagram + email support).

How do I know where to start?

If you’re brand new, start with the free ChatGPT Custom Instructions template. From there: if your account feels messy → ChatGPT Starter Pack; if AI doesn’t sound like you → BrandVibe AI; if messaging/funnels feel scattered → Aligned!; if you need consistent weekly content → Posted!.

Do you offer 1:1 coaching?

Aligned! includes group coaching, and there is a VIP tier with 1:1 support. The Programs page has the most up-to-date availability.

Do you offer done-for-you copywriting services?

No. The programs are designed to help you clarify your message, build voice-supporting systems, use templates and AI intentionally, and stay visible without depending on someone else.

Who is behind Wellness Writer?

Sarah Cook, a former naturopathic doctor and copywriting coach with 20+ years in the wellness space and over a decade writing for this community.

Have you been featured anywhere?

Yes—featured in outlets including Natural Medicine Journal, The Naturopathic Business Podcast, The Functional Nursing Podcast, Elevate Your Practice Podcast, and The Holistic Marketing Podcast.

Where can I follow along for free content?

You can follow on Instagram (@sarahcook.wellnesswriter), read the blog, and explore free resources on the site.

How can I contact you?

Reach out through the Contact page on the website. If you’re unsure where to start, you can ask for guidance.

LET'S WORK TOGETHER!

AI Copywriting Programs for Health & Wellness Professionals

It's time for you to remember that your message is your magic and that your words can build your impact✨

Ready for content creation to feel magical and fun?

Amazing!

Yes, you really can use ChatGPT to create consistent, aligned content (without burning out).

phone and notebook on desk next to wellness planner representing content creation and coaching

You'll learn the essential messaging & copywriting skills you need to grow.

If you're a holistic health & wellness practitioner ready to be the voice of your brand because you know that level of authenticity is the only way to call in your most aligned clients...

Keep reading for programs to help you:

✓ Find your marketing voice
✓ Dial in your brand message
✓ Create content that feels authentically you
✓ Write copy that calls in your dream clients

So your next piece of content actually feels like you and connects with the people you’re here to help.

THE MENU

Content & Copy Coaching Programs for Wellness Practitioners

BUT FIRST

HOW TO MOVE THROUGH MY PROGRAMS

Each program naturally builds on the foundation of the one before it!

Get a smart ChatGPT setup
Inside the ChatGPT Starter Pack, you learn my overarching system to leverage AI as an asset that will evolve with you as you grow.
Train AI in your message & voice
The BrandVibe AI training helps you get clear on your message and turn ChatGPT into your brand copywriter
Build a cohesive content ecosystem
Aligned! is a coaching program to support you in all aspects of your copywriting and content creation.

AND ANYTIME...

⭐️ Stay Visible on Instagram in One Hour a Week ⭐️
Jump into Posted! anytime for weekly social media hooks, captions, trends, and more.

Now for the Details

START HERE!

ChatGPT Starter Pack for Wellness Practitioners

This is the foundational setup I teach practitioners before using AI for content, messaging, or marketing.

We cover best practices for:

✓ Settings
✓ Memory
✓ Projects
✓ Custom GPTs
✓ Privacy
✓ and more!

You’ll learn how to organize your ChatGPT account, protect your voice and scope, and turn AI into a long-term marketing asset.

SEE STARTER PACK DETAILS

ChatGPT Starter Pack for Wellness Practitioners

JUMP IN ANYTIME

Posted!

Stay visible on Instagram in just one hour a week

Posted! gives wellness practitioners a simple rhythm for Instagram and email marketing.

Weekly Prompt Drops include:

✓ Post Prompts
✓  Storytelling Hooks
✓  Caption Templates
✓  Trending Audios
✓  Email Prompts

Plus bonuses to support the tech side and intentional use of AI.

Designed for solo practitioners, like naturopathic doctors, functional medicine providers, nutritionists, and health coaches, who just want social media to feel easy.

JOIN POSTED!✨

LIVE EVENT COMING SOON!

BrandVibe AI

Turn ChatGPT into your brand-aligned copywriter with LIVE support!

During this event, you will:

✓ Dial in your core message and voice
✓ Set up ChatGPT to support your content creation
✓ Walk away with a trained AI workspace that reflects your brand

Over 450 practitioners have already gone through the original BrandVibe training. Now, we’re bringing it live, with real-time coaching and support.

Coming in April 2026

JOIN THE EVENT WAITLIST

COMPLETE COPY COACHING

Aligned!

a system to craft cohesive copy across all your marketing

Aligned! is my highest-touch program, designed for wellness practitioners who are ready to master their messaging and lead their content with clarity.

This is a 12-month container where we work together to dial in your messaging, align your funnels, and build a sustainable content rhythm.

Inside Aligned!, you’ll learn a repeatable system to write website copy, emails, and sales pages that feel aligned and support consistent sales.

Enrollment is currently closed and will reopen in April 2026.

GET PROGRAM UPDATES

“I have done other ChatGPT trainings and this was the best. There were so many simple little tips that no one else has bothered to tell me before that were so helpful. It's a complete 180 from how I thought about ChatGPT before.”

Kristin Whitaker, Nourish with Kristin

"The workbook and copy & paste prompts made this wonderfully easy! I have toyed with it just a touch, but so far results are unbelievable. Like literally incredible. This changes things 1000000%"

Kim McNerney, Marketer for Unique Health

"I literally just gained back a few years of my life! This alone has served to give me HUGE confidence that what we are embarking on with ACTUALLY come to fruition!"

Kerry Rutland, Age Well Simply

"I loved creating the BrandVibe Kit since it gave me so much clarity in my brand. I was shocked at how accurate it was in knowing my ideal avatar. I'm so excited to use it for my offers, content, and brainstorming for my business."

Dr. Valerie Gettings, Naturopathic Doctor

Aligned Copywriting Program for Wellness Practitioners Mockup

HAVE WE MET?

I'm Sarah, your new favorite Copy Coach

I’m a former naturopathic doctor turned copywriter with 10+ years of experience helping wellness practitioners communicate their brilliance with clarity, confidence, and heart.

I’ve helped hundreds of NDs, nutritionists, and coaches use AI in ethical, aligned ways that actually lighten their content load.

If you’re not sure which offer is right for you or just want to say hi, I’d love to hear from you. Truly.

CONTACT ME HERE

Not quite ready for a paid program? No problem.

THIS TEMPLATE IS THE PERFECT FIRST STEP

it's free!

FREE TEMPLATE

ChatGPT Custom Instructions

Plug these instructions into your settings in 5 minutes to immediately get ChatGPT more on brand. Tailored specifically for health & wellness practitioners!

GET THE FREE TEMPLATE

ChatGPT Guide for wellness practitioners

ABOUT

Sarah Cook is a Copy Coach and Messaging Mentor helping holistic health and wellness practitioners market their practices with timeless copywriting strategies and a sprinkle of AI magic.