Frequently Asked Questions About Wellness Writer

Yes. My programs are specifically designed to work well for holistic health practitioners.

Most of my clients are:

• Naturopathic doctors
• Functional medicine providers
• Nutritionists
• Health coaches
• Integrative or root-cause practitioners

If you run a solo or small practice and want your content to actually reflect the depth of your work, you’re in the right place.

Yes.

I support practitioners in creating:

• Website Copy
• Sales Pages
• Landing Pages
• Email Sequences
• Masterclasses
• Launch Copy

But it’s important to know that I do not write these things for you.

I teach you the tools and the timeless messaging strategies so you can create content that truly reflects you and your practice.

That includes learning how to use AI intentionally (alongside clear frameworks) so your content becomes faster to produce and more aligned over time.

Most of this deeper work happens inside my copywriting coaching program, Aligned!

If you’re just getting started, I recommend beginning with the free ChatGPT Custom Instructions template.

That’s your first step toward building a smart, organized AI setup for content creation.

Yes, there’s some up-front work.

But that investment compounds.

When you have a repeatable system for articulating every pivot in your practice and creating content accordingly, you’re in a much more powerful position to grow a practice you love.

Yes.

Inside Posted!, my weekly content membership, I focus primarily on Instagram, along with email marketing as a complementary channel.

Each week, you receive:

• Strategic post prompts
• Caption templates
• Curated trending audios
• A simple email idea to repurpose your content

The goal is to help you stay visible in a consistent, sustainable way, without overthinking every post or spending hours brainstorming.

Posted! works beautifully on its own, and it also integrates seamlessly with my deeper messaging programs if you want more structure and coaching.

Yes.

Inside Aligned!, we build email funnels and sequences as part of your broader messaging ecosystem—including nurture sequences, launch emails, and foundational sales copy.

Inside Posted!, you receive a simple weekly email prompt designed to help you repurpose your social content into a consistent nurture email.

Whether you’re building a full funnel or just trying to stay in touch with your list, email marketing is a core part of what I teach.

AI is woven into how I teach.

My programs focus heavily on helping wellness practitioners leverage tools like ChatGPT to save time, reduce marketing costs, and still sound like them.

Used intentionally, AI can level the playing field.

It allows everyday practitioners (not just those with big marketing budgets) to create high-quality content without hiring an agency.

I also understand that AI raises ethical and environmental questions.

Those conversations matter.

My stance is that these tools are most powerful when they’re in the hands of thoughtful, values-driven practitioners who use them responsibly.

If you are firmly opposed to using AI in any capacity, we likely won’t be a good fit.

But if you’re open to learning how to use it in a strategic way, while staying fully in control of your message, you’ll feel very at home here.

Inside my programs, I teach specifically using ChatGPT because it’s widely accessible and familiar to most practitioners.

But the messaging and copywriting principles I teach are not dependent on one platform.

They’re transferable.

The goal isn’t to tie your business to a specific app.

It’s to help you build messaging systems that you understand and control, using tools that are accessible and sustainable.

Your zone of genius is helping people heal.

I understand that you didn’t go into practice to become a content creator.

But in today’s world, content is how people find you.

It’s how they understand your approach.

It’s how they decide whether they trust you.

It’s how they choose you.

And that communication happens through copywriting:

• Your website
• Your emails
• Your sales pages
• Your social posts

This is about developing a foundational business skill.

Because when your copywriting clearly reflects your values, your style, and the way you actually practice, you attract the right clients.

Not just more people.

The right people.

AI can help you get a solid draft on the page.

But tools alone won’t build mastery.

That’s where structure, strategy, and timeless messaging frameworks come in.

When you understand both the tool and the thinking behind it, you don’t just create content.

You build a skill that will benefit your practice growth long-term.

I don’t offer done-for-you copywriting services.

If you’re looking for someone to take over your website, emails, or social content entirely, I’m not the right fit.

But if you want to learn how to create clear messaging yourself, along with structure, support, and smart use of AI, then you’re in the right place.

Plenty of coaches can teach you copywriting.

But I bring the perspective of someone who has lived on both sides of this work: both the clinical and the marketing.

I’m a former naturopathic doctor with over 20 years in the wellness space—spanning clinical care, education, medical writing, and digital marketing.

I understand the nuance of practicing medicine.

And I understand what it's like to juggle all the things as a solo practitioner.

My programs are built on lived experience.

They’re also built to feel safe.

One of the things practitioners tell me most often is that they feel comfortable asking questions here, even the ones they’re embarrassed to ask elsewhere.

There’s no gatekeeping.

No hidden systems you’re dependent on.

You learn how things work.

You build your own assets.

You leave with skills you own.

It’s structured.

It’s strategic.

And it’s supportive.

I don’t sell you a pre-trained bot and call it strategy.

I teach you how to:

• Organize your own AI workspace
• Clarify your message first
• Build systems that reflect your voice
• Create assets you actually own

AI isn’t the magic.

You are.

AI simply becomes a tool that amplifies what’s already inside you.

It means your message starts with you.

Not with a template.

Not with a trend.

Not with someone else’s framework.

Being the voice of your brand means:

• You can clearly explain what you do and why it matters
• You understand the structure behind your messaging
• You’re not dependent on someone else to translate your work

Yes, you can use AI.

Yes, you can use templates.

But you’re still the one leading.

Inside my programs, you don’t get locked into hidden systems or proprietary bots.

You learn:

• The thinking behind the prompts
• The structure beneath the strategy
• How to build assets inside your own account

The goal isn’t to make you reliant.

It’s to make you powerful.

Yes.

But not in a copy-paste way.

I teach you how to set up tools like ChatGPT so they reflect your voice, your values, and your scope of practice.

AI is a support tool.

It should amplify your message, not replace it.

It will if you skip the foundational work.

If your message isn’t clear, AI has nothing solid to work with.

When your voice and positioning are dialed in first, AI becomes surprisingly helpful.

The tool isn’t the problem.

The setup usually is.

When used intentionally, yes.

It reduces decision fatigue.

It shortens writing time.

It helps you move from idea → draft → refinement faster.

But consistency still comes from feeling clear on your message and creating a rhythm.

It doesn't come just from having the tools.

We build both.

There are four primary ways to work with me:

• ChatGPT Starter Pack: Set up ChatGPT as a smart, organized content asset for your practice.
• BrandVibe AI: Clarify your message and train AI to reflect your voice.
• Aligned!: A coaching program where we build your full messaging and content ecosystem.
• Posted!: A weekly content membership to help you stay consistent on Instagram and email.

Each program supports a different stage of your marketing journey, and they naturally build on one another.

You can explore the full details and decide where to begin on the Programs Page.

If you’re brand new to my world, start with the free ChatGPT Custom Instructions template.

From there:

• If your ChatGPT account feels messy → Start with the ChatGPT Starter Pack
• If AI doesn’t sound like you → BrandVibe AI
• If your messaging and funnels feel scattered → Aligned!
• If you just need consistent weekly content → Posted!

Aligned! includes group coaching, and there is a VIP tier with 1:1 support.

For current availability, the Programs page will always have the most up-to-date information.

No, I do not offer done-for-you copywriting services at this time. 

My programs are designed to help you:

• Clarify your message
• Build systems that support your voice
• Use templates and AI intentionally
• Stay visible without depending on someone else to get it right 

I offer copywriting coaching to help you master your message and create content that converts.

Hi. I’m Sarah Cook.

I’m a former naturopathic doctor and a copywriting coach with 20+ years of experience in the wellness space and over a decade writing for this community.

I understand both the clinical nuance and the marketing side of this industry.

For the more detail-oriented, you can get the full scoop on who I am from my About page.

Yes.

I’ve been featured in outlets such as:

• Natural Medicine Journal
• The Naturopathic Business Podcast
• The Functional Nursing Podcast
• Elevate Your Practice Podcast
• The Holistic Marketing Podcast

My work is rooted in both industry experience and real client implementation.

You can:

• Follow me on Instagram @sarahcook.wellnesswriter
• Read the blog
• Explore the free resources on this site

I regularly share educational and behind-the-scenes content.

You can reach out through the Contact page on this website.

If you’re unsure where to start, I’m happy to point you in the right direction.