Best of 2018
December 14, 2018
I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an unmatched potential for you to reach more of your ideal patients and grow the business of your dreams.
But the path is not straight, narrow, or easy to follow. There is no one-size fits all in medicine and no one-size fits all in marketing. I have created many free resources for naturopathic and integrative doctors over the last 12 months. I have also created two online training programs—to inspire you to create lead magnets and ongoing content for your potential patients.
2019 will be ushering in a change in the way I do business. I have learned that what really fills my cup is working one-on-one with clients. I have also learned that I love structure, frameworks, and clear plans that promise success. What does that mean for you? It means that I will be offering a more structured way for you to work with me one-on-one in the coming year. And it means that we will be 100% focused on results for your business.
Stay tuned for that, but for now, enjoy these TOP 5 RESOURCES FROM 2018:
1. Time Hacks for Consistent Content Creation
One of the most frequent problems I hear from doctors is that they don’t have time to keep up with blogging, social media, and email marketing—on top of being a clinician. I share some of my favorite time hacks in this blog, and you can download all 10 time hacks here.
2. Social Schedulers Reviewed
If you want to consistently post to social media, it can help to plan ahead. This blog post goes behind the scenes to review some of my favorite social media schedulers.
3. The New Data Protection Law: What To Do About GDPR
GDPR is a law that passed in Europe in May of 2018. It regulates personal data privacy. If you have a website or collect email addresses online, it’s best to get up to speed with how GDPR might affect your business.
4. Naturopathic Topic Ideas for Online Quizzes
Online quizzes are a fun way to engage potential patients and give them a taste of what you know. You can request an email to deliver quiz results and follow up with quiz-takers in their inbox. This blog post gives topic ideas for quizzes.
5. Social and Health Holidays Calendar
Want to have a more consistent presence on social media in 2019? Staring at your screen wondering what in the world to post? This calendar is essential for any entrepreneurial healthcare professional. You get 12 months of health observances and social media holidays summed up in one nifty cheat sheet. Download the 2019 calendar here.
I am sincerely grateful that you are part of my community. I believe in naturopathic and integrative medicine and want to use my own skills and talents as a writer and content strategist to boost the visibility of our profession. Here’s to an amazing 2019!