Copy Quick Tip | Copy Design
Here's the easiest way to make your copy *pop* without changing a single word.
It's called copy design.
This is where you infuse a variety of colored text, bolded words, underlining, italics, and ALL CAPS.
You can even use entirely different fonts.
For example, take a look at how different these two sentences sound:
Now is the time to finally lose those stubborn pounds.
Now is the time to finally LOSE those stubborn pounds.
✏️ Copy Quick Tip ✏️
Make your copy *look* like it sounds.
There's no right or wrong way to do copy design, but here are a few guidelines to get you started:
- Use italics to show a conversational response. Why would you do this? So it sounds like an answer.
- Use bolded words to add emphasis. This is powerful.
- Use underlining to highlight important words. That way people will know what matters.
- Use different fonts to keep people engaged. This is especially helpful on websites & sales pages.
The best thing about copy design is that you don't have to know anything about copywriting to start putting it into action.
And That's Your Copy Quick Tip!
Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.