5 Copywriting Frameworks I Still Use (Even With ChatGPT!)
Nov 04, 2025
If you’re using ChatGPT to help create your marketing content but…
You find yourself spending hours editing generic or off-brand outputs and…
You just wish you could get your AI tool to act more like the professional copywriter you can’t afford to hire…
Copywriting frameworks are your new best friend.
I’ve been writing in the wellness space for over a decade and have studied with mentors like Donald Miller of StoryBrand and Pete Vargas of Advance Your Reach. I’ve learned that good marketing needs to do so much more than convince people they need a certain thing.
It needs to connect on a heart level.
That’s tricky for a robot.
So as tempting as it is to just let AI do all the work for us, that’s not necessarily going to get the result you want because ChatGPT has its tells. The same sentence structures. The same filler phrases. The same-as-everyone-else tone that gives it away.
Copywriting frameworks can solve this problem for us!
Why Copywriting Frameworks Work
Copywriting frameworks work because they tap into human psychology. And psychology determines the inherent way that people make decisions.
Bam-o!
Sales.
Copywriting frameworks are built on emotional triggers like curiosity, belonging, hope, and transformation. These are the same emotions that compelled people to take action long before ChatGPT ever existed.
So when you teach these frameworks to your AI tools, everything changes. Suddenly and almost miraculously like magic, you get writing that sounds real. You spend less time editing, and your content finally connects with the clients who are an easy “Sign Me Up!”
Ready to see how this works?
1. BAB: Before, After, Bridge
The simplest way to show transformation
BAB is one of my favorite frameworks because it’s short, sweet, and powerful. It helps you show transformation, or the journey from where your reader is now to where they want to be, with your offer as the bridge that gets them there.
How It Works
- B: Before. Describe your reader’s current reality. What’s frustrating them, stressing them out, or keeping them stuck?
- A: After: Paint the picture of what life looks like when the problem is solved. Help them feel the relief, ease, or joy on the other side.
- B: Bridge: Explain how your offer, process, or advice helps them move from before to after. This is where you connect the dots.
Chat GPT Prompt:
“Use the BAB copywriting framework (Before - After - Bridge) to write a social media caption describing my client’s current struggle, the result they want, and how my offer bridges the two. Keep it short and fun to read.”
When to Use It
Because the BAB framework is short and sweet, it’s best for things like service descriptions, program overviews, social media captions, and short emails.
2. PAS: Problem, Agitate, Solution
The framework that makes your reader feel seen
PAS is one of the most classic copywriting formulas for a reason. It helps you name the relatable problem your audience is facing, stir up the emotion around it, and then present your offer as the natural solution.
How It Works
- P: Problem. Identify what’s really going on for your reader. Be specific and use the same language they would use to describe it.
- A: Agitate. Turn up the volume on that problem. Show what happens if they ignore it, or how it affects their day-to-day life.
- S: Solution. Offer relief. Introduce your offer, framework, or advice as the answer that finally resolves the frustration.
Chat gpt Prompt:
“Use the PAS copywriting framework (Problem - Agitate - Solution) to write an email for [your topic]. Make the problem relatable, the agitation emotional but empathetic, and the solution clear and encouraging.”
When to Use It
PAS is perfect for emails, ad copy, and social media captions. Use it anywhere you want to quickly build empathy and connection before offering your solution.
3. AIDA: Attention, Interest, Desire, Action
The framework that turns browsers into buyers
AIDA is a copywriting classic because it mirrors the natural journey your reader takes from first noticing your message to finally taking action. It’s all about guiding attention, sparking curiosity, building desire, and inspiring the next step.
How It Works
- A: Attention. Start with a hook that instantly captures your reader’s focus.
- I: Interest. Keep their attention by showing that you get them. Share a story or insight that deepens curiosity.
- D: Desire. Paint the picture of what’s possible. Bonus points if you share something that actually happened to you or a client.
- A: Action. End with a clear next step.
Chat GPT Prompt:
“Use the AIDA copywriting framework (Attention - Interest - Desire - Action) to write an ad about [your topic]. Make it conversational and captivating to read.”
When to Use It
AIDA is perfect for sales pages, sales emails, and promotional posts. Use it when you want your audience to move from curiosity to commitment, especially when you’re introducing a new offer or encouraging them to take action now.
4. FAB: Features, Advantages, Benefits
The framework that helps your clients see real value
FAB helps you translate the facts about your offer into outcomes your clients actually care about. Because people don’t buy features. They buy results.
How It Works
- F: Features. Describe what’s included in your offer. What are the tangible elements: calls, modules, bonuses, tools, or resources?
- A: Advantages. Explain what makes those features valuable or different. How does this approach simplify things or save time?
- B: Benefits. Highlight the emotional payoff. What transformation, relief, or improvement will your client experience as a result?
Chat GPT Prompt:
“Use the FAB copywriting framework (Features - Advantages - Benefits) to describe each feature of my offer. Highlight why each feature matters and how it helps the client feel or live better. Make these short blurbs to go on a sales page.”
When to Use It
FAB is ideal for the “what’s included” section of a sales page. Use it to describe each module or a course or feature of a program.
5. StoryBrand: Character, Problem, Guide, Plan, Stakes, Call to Action
The framework that helps your clients see themselves in your story
The StoryBrand framework, created by Donald Miller, is all about positioning your client as the hero and you as their guide. It flips traditional marketing on its head because instead of centering the story around your offer, it centers the story around your client’s journey and how you can help them win.
How It Works
- C: Character. Your client is the hero of the story. Start by describing who they are and what they want.
- P: Problem. Identify the external (and internal) challenges standing in their way.
- G: Guide. Introduce yourself as the guide who has the experience and empathy to help them succeed.
- P: Plan. Outline the simple steps or process they can follow with your support.
- S: Stakes. Paint the picture of what’s at stake—what success looks like if they take action, and what they risk losing if they don’t.
- CTA: Call to Action. End with a clear invitation to take the next step—book, join, apply, or buy.
Chat GPT Prompt:
“Use the StoryBrand framework (Character - Problem - Guide - Plan - Stakes - Call to Action) to draft a landing page for my freebie. Keep it focused on the reader as the hero and position me as the guide with a clear next step.”
When to Use It
StoryBrand is perfect for website copy, sales pages, and about pages. This is the most complete of the copywriting frameworks and works well for longer forms of copy.
Special Considerations for Wellness Copywriting
Writing copy in the wellness space comes with a few extra layers of responsibility. You’re not just selling a product. You’re communicating about people’s health, healing, and quality of life. Those are sensitive topics that deserve care and compassion. Here are a few key things to keep in mind as you use these copywriting frameworks.
Don’t Overpromise
Most copywriting frameworks prompt you to share a solution or desired result. But in wellness copy, you should never promise that someone will get better. You simply can’t control that outcome. Instead, paint a picture of success in one of these ways:
- Promise insight or empowerment. Say things like: “You’ll learn which foods help you feel more energized,” or “You’ll know what routines support deeper, more restorative sleep.”
- Tell a client story. For example: “My clients often experience improved energy, calmer digestion, and better sleep.”
- Paint a hypothetical picture. Use phrases like: “Imagine what it would feel like to…” and then fill in the inspiring details.
This allows you to stay optimistic and inspiring without making claims you can’t ethically guarantee.
Don’t Dramatize Pain Points
Everyone experiences their health challenges differently. When you assume how someone feels (“You feel exhausted and defeated every morning”), your reader might feel called out or disconnected. What you really want is for them to feel seen. You can still describe frustrations and challenges by leading with empathy:
- Begin with softeners. Instead of claiming to know exactly how your audience feels, begin with “Maybe…”, “My clients tell me…”, or “Clients often come to me because…”
- Share a personal story. If you’ve experienced the same thing, share a short personal note to show you truly understand.
- Share a client story. If a client has had a certain struggle, you can use that (anonymously and with permission) to illustrate the problem and build trust naturally.
This way your copy feels compassionate and safe.
Your Next Step
The more you use copywriting frameworks like these, the more you’ll start to see how they bring out the human side of your content. And when you combine that with a few smart systems, creating authentic and aligned content doesn’t have to take hours every week.
If you’re ready to learn how to make ChatGPT feel a little more human (and a lot more helpful), grab my free guide Chat Made Simple. It walks you through how to set up your ChatGPT workspace so it actually reflects your brand voice and supports your wellness business.
Because content creation is so much easier with the help of ChatGPT, and ChatGPT works so much better with the right setup!
