Copy Quick Tip | Sentence Starters

Sarah Cook | Wellness Writer
Copy Quick Tip | Sentence Starters



Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my water. 

Check my email. 

Start a grocery list. 

Do some stretches. 

Take a bathroom break. 

Check my email again. 

I just couldn't get started. Part of the problem was that I know the first sentence carries about 90% of the weight of anything we write. People have a shorter attention span than goldfish, and the human attention span has declined almost 25% over the last couple of decades. 

So we need a strong start to make sure people keep reading. 

It was only when I started following frameworks, formulas, and prompts that I finally got out of my own way and started writing copy fast.   



✏️ Copy Quick Tip ✏️

 Use prompts for attention-grabbing sentence starters—like social media hooks and email subject lines.




 Here are some examples of prompts to kick off a social media caption:

  • Can I let you in on a secret?
  • Best ways to...
  • Why is nobody talking about...
  • # signs you might...

Can you imagine how much easier it is to start writing when you have a jumping-off point like this?

It also works great for email subject lines, like:

  • No...? No problem. 
  • I love this new.....!
  • How to....
  • Update on...

If you want to give prompts a try, I put together a handy resource for you. It's something I have by my side every time I sit down to write. It's called the Health Entrepreneur's Copywriting PromptKit, and you can get it here→  




And That's Your Copy Quick Tip!


Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills. 




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Sarah Cook

Simplifying copy & content for health entrepreneurs.

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