Copy Quick Tip | Forget All the Rules

Let's play a game of "this or that."

Which sounds more exciting?

• Yes! You're in.
• Yessss!!! You're in. 

Which sounds more emphatic?

• It's just not true. 
• It's just NOT. TRUE. 

Which sounds more persuasive?

• It's because it's not worth the stress. 
• Because it's not worth the stress. 

Which sounds more punchy?

• I have a really quick question. Would you like to receive my emails? 
• Real quick—wanna get my emails?

If you were to put on your grammar-girl hat, you'd cringe at every single one of the second options above. They break rules for spelling, sentence structure, punctuation, and more. 

But here's the thing: 

They sound the way we talk. 

I'm not suggesting you intentionally break grammar rules in a professional letter or job application, but when it comes to copywriting? 

Go for it. 

✏️ Copy Quick Tip ✏️

 Forget all the rules.

Most people will read your marketing copy in casual places like their inboxes or social media. Even your landing pages can be conversational to strike a more personal connection.

It's a-okay (and will get you better results) if you break a few rules. 

And That's Your Copy Quick Tip!

Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.