Copy Quick Tip | Forget All the Rules
Let's play a game of "this or that."
Which sounds more exciting?
- Yes! You're in.
- Yessss!!! You're in.
Which sounds more emphatic?
- It's just not true.
- It's just NOT. TRUE.
Which sounds more persuasive?
- It's because it's not worth the stress.
- Because it's not worth the stress.
Which sounds more punchy?
- I have a really quick question. Would you like to receive my emails?
- Real quick—wanna get my emails?
If you were to put on your grammar-girl hat, you'd cringe at every single one of the second options above. They break rules for spelling, sentence structure, punctuation, and more.
But here's the thing:
They sound the way we talk.
I'm not suggesting you intentionally break grammar rules in a professional letter or job application, but when it comes to copywriting?
Go for it.
✏️ Copy Quick Tip ✏️
Forget all the rules.
Most people will read your marketing copy in casual places like their inboxes or social media. Even your landing pages can be conversational to strike a more personal connection.
It's a-okay (and will get you better results) if you break a few rules.
And That's Your Copy Quick Tip!
Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.