How to StoryBrand Your Health and Medicine Business

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a natural fit for marketing your naturopathic, chiropractic, acupuncture, or functional medicine practice.

This article is part 11 of 11 in a series on StoryBrand for Health and Medicine. Check out the entire series here.



StoryBrand for Health and Medicine Part 11: How to StoryBrand Your Health and Medicine Business


If you are a naturopathic doctor. An integrative medical doctor. A chiropractor. An acupuncturist. An owner of a dietary supplement company. A thought leader in the field of natural medicine. Or in any other way consider yourself to be an expert in health and wellness…we need to talk.

Most of you are doing unbelievable work with your patients or clients or customers EVERY DAY.

Only a select few of you are marketing your products and services in the most effective way possible.

I have been writing for the integrative medical community for more than six years. I understand that your medicine is complicated. I also understand how to help you TALK about your medicine in ways that get people fired up and excited about what you do.

Because at the end of the day, I believe that your medicine is too powerful for you to play small.

StoryBrand is one of several tools that I use when working with clients. I use StoryBrand to help you clarify your message….to craft high-converting website copy….and to design a website that sells. I use StoryBrand to create lead-generating PDFs and email sales sequences.

I use StoryBrand as a tool to help you market and grow your business.

This post is the last in a series of 11 blog posts about using StoryBrand for your health and medicine business. If you’ve read any of the other posts, you have some sense of what StoryBrand is about.

But you might be wondering how to put all of the pieces together.

Below I will share the 4 simple steps you need to take if you want to StoryBrand your business. For each of the steps, you have a choice. You can take the route of self-education and D.I.Y—or you can hire somebody to do it for you.

Read on….

Step 1. Get Familiar with the StoryBrand Framework

If you have read any of the posts in this blog series, you already have some familiarity with the StoryBrand framework. If you are going to hire somebody to create a StoryBranded website and sales funnel for you, you really don’t need to know any more for yourself. If you want to learn more about the StoryBrand framework in order to D.I. Y., here are the easiest ways:


Step 2. Get Clear on Your Marketing Message

The first step I take with EVERY NEW CLIENT is a strategy session to clarify their marketing message. I use a structured brainstorming process as well as a blank StoryBrand BrandScript. If you want to hire me or another StoryBrand Certified Guide, we are here to help. If you want to D.I.Y., that’s great too. Here are your resources:


Step 3. Craft a StoryBranded Website

Crafting copy and design for your website is where more technical skills come into play. Copywriting is a specific skill that takes time and practice to perfect. Web design is the same. These are things that my team and I can do for you. If you feel like you are a great writer and have enough tech skills to build your own website, here are some resources to help you:


Step 4. Create a StoryBranded Sales Funnel

Similar to creating a website, creating a sales funnel takes practice and skill. You could find that you will spend a huge amount of time creating a lead-generating PDF and email sequence. If you want it done for you, these are services that my team and I provide. Here are your resources:


Here's What I Want For You...

I want you to have as many patients or clients or customers as you can handle.

I want you to have as much influence as you desire.

I want your naturopathic or integrative medicine to thrive.

When you StoryBrand your health and medicine business, you will attract higher quality people to your business and enjoy a greater level of fulfillment and success. I am here to help.

Start a Project to get help with StoryBranding your business.

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Sarah Cook

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