Copy Quick Tip | The Simplest Copywriting Formula

Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall. 

What bothered me most was that I couldn't see a direct return on investment for the long hours and love that I poured into my writing. 

I had a strong desire for my words to clearly translate into dollar signs for my clients. 

That's when I discovered StoryBrand. 

StoryBrand gives us a framework to write sales copy, and it was the exact tool I needed at that moment in time. 

Instead of using words to just be helpful, I started using words to get people to take action and buy. 

I have since become obsessed with frameworks and formulas. 

Since this is a quick tip, I'll spare you a lesson in StoryBrand and instead share a formula that can be equally effective if the situation is right. 

✏️ Copy Quick Tip ✏️

 Use the Problem-Solution Formula.

If you think this is overly simplified, I challenge you to give it a try and see what happens! 

"We teach families to eat healthy on a budget."

becomes...

"Freaked out by insane prices at the grocery store lately? We teach families how to eat healthy on a budget."

This formula gets people thinking about their problems so they are mentally prepared to hear your solution. 

Try it next time you're staring at a blank screen.

And That's Your Copy Quick Tip!

Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.