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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.
It should come as no surprise, then, that my ND friends...
I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.
A lot of docs will try blogging here and there but never get into the swing of consistent post...
When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for ...
Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google are...
The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your nich...
Update September 2022: This article gives a broad overview to help you understand SEO. It does not touch on Local SEO, which can be powerful for practices with a physical location. I highly recommend ...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
