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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Build a Website Part 2: Plan Your Website Functions Jun 11, 2019

(Note: this article is part 2 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)

 

Build a Website Part 2: Plan Your Website Functions

 

Now t...

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Build a Website Part 1: Craft Your Message May 31, 2019

(Note: this article is part 1 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)

 

Build a Website Part 1: Craft Your Message

 

When you’re th...

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Build a Website to Grow Your Medical Practice: A 7-Part Blog Series May 27, 2019

Raise your hand if you want a website that:

  • attracts your ideal clients
  • gets people jazzed about your brand
  • grows your business on autopilot

Website messaging, design, and development are no s...

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What It Means to Use Story in Marketing Mar 06, 2019

Let’s clear up some confusion about stories.

Telling stories for the sake of telling stories will NOT grow your business.

Think about the last time somebody was telling you a story and you checked ...

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Branding vs. Marketing: Which Do You Need? Feb 22, 2019

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:

"Multi-billion-dollar companies can afford to do branding, but what most small businesses need is market...

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2 Best Digital Tools for Everything: Part 2 (Writing) Jan 12, 2019

(This post is part of a series. View the series intro here)

Every entrepreneur needs to produce content at some point in the game. Whether it is on a blog, in social media posts, or in daily emails…....

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter