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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
(Note: this article is part 2 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)
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Build a Website Part 2: Plan Your Website Functions
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Now t...
(Note: this article is part 1 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)
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Build a Website Part 1: Craft Your Message
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When you’re th...
Raise your hand if you want a website that:
- attracts your ideal clients
- gets people jazzed about your brand
- grows your business on autopilot
Website messaging, design, and development are no s...
Let’s clear up some confusion about stories.
Telling stories for the sake of telling stories will NOT grow your business.
Think about the last time somebody was telling you a story and you checked ...
At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:
"Multi-billion-dollar companies can afford to do branding, but what most small businesses need is market...
(This post is part of a series. View the series intro here)
Every entrepreneur needs to produce content at some point in the game. Whether it is on a blog, in social media posts, or in daily emails…....
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.