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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Naturopathic Topic Ideas for Online Quizzes Sep 23, 2018

Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)…

The topic of your...

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How to Use Quizzes to Reach New Patients Aug 18, 2018

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my...

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Landing Pages, Lead Boxes, and Pop-Ups: When to Use What May 10, 2018

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use...

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The New Data Protection Law: What to Do about GDPR Apr 27, 2018

This post was last updated on May 9, 2018.

GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers...

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What an Email List Can Do for Your Medical Practice Apr 15, 2018

A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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