Copy Quick Tip | One-Word Sentences

How can you write copy that captivates people's attention, feels fun to read, and gets your point across? 

One thing I like to do is optimize the cadence of the copy. I'll write a one-sentence paragraph followed by a 2-3 sentence paragraph, followed by a single word. 

Why? 

Because it's easier to read!

A one-word sentence can also:

• Create a casual tone
• Slow the reader down
• Cut through the noise
• Add rhythm to the writing
• Make a point

✏️ Copy Quick Tip ✏️

 Play with one-word sentences.

Don't get hung up on what the one word is or if it's even a sentence. Who cares? The point is to sound conversational and keep people engaged. 

And That's Your Copy Quick Tip!

Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.