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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
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The first question practitioners always ask me when it comes to using ChatGPT is:
"How can I write better prompts?"
The problem with this question is that it assumes there’s a definitive right or...
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A practitioner came to me the other day and said, “Sarah, I’ve been posting consistently to Instagram for 2 years and still see no ROI.”
Ouch.
That’s a lot of effort for no return.
She has more ...
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If you had told me a year ago that I’d be helping practitioners leverage AI for copywriting and content creation by the end of 2024, I would’ve laughed. I’m just not an early adopter, and if anyone...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
