September Social Media Ideas for Functional Medicine
Ready to check off social media & email content creation from your September to-do's?
If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, content is essential for building your brand and educating your future clients about your unique approach.
Content creation can also be overwhelming.
To cut through the overwhelm, this article walks you step-by-step through the process of September content planning. Use it as a complete guide to map out and create your nurture content for September. If you want to have naturopathic and functional medicine content done for you instead, be sure to check out Nurture Unleashed. It's the ultimate content subscription for health & wellness practitioners.
Now open a new tab, and let's get started!
Drafting Your September Content Calendar
Before jumping into writing social media captions and email newsletters for September, the first step is to pull up the calendar and plug in the most important events and promotions you want to be sure not to miss this month.
If you skip this step, you could end up wasting time creating content you'll never use and then scrambling at the last minute to create content around the more important and urgent events.
Use this list to be sure to schedule content with the highest priority first.
Will you be interviewed for any podcasts or speak on any stages that you'll want to share during September? Pencil in the dates these recordings will be released and whether you'll want to share them in your email newsletter, in a single email, or on social media.
- Podcast Interviews
- Guest Speaking
Collaborations & Affiliate Promotions
Do you have any friends, colleagues, partners, or affiliates who will be running promotions during the month of September that you want to share? Schedule the dates you plan to share partnership promotions through emails or social media.
- Online Summits
- Affiliate Promotions
- Support for Colleagues & Friends
New Offers or Promotions
Will you be launching any new online offers (such as a course or group program) or new in-office services (such as a novel therapy) during the month of September? Will you have any changes to announce, such as bringing a new practitioner into your clinic? Schedule important offers and promotions to share through emails and social media.
- Online Course
- Group Program
- In-Office Service
- Updates & Announcements
Think about what offers and services you want to attract new clients to during September and into the fall months. Do you have content in place to attract these leads? List out the lead-generating content you want to share during the month of September to fill your pipeline with ideal potential clients.
- Free Lead Magnets
- Free Challenge
- Free Webinar
Now that you have the most important items penciled into your content calendar, we can move on!
Defining Your September CTAs
CTAs (call-to-actions) are the actions you invite people to take after consuming your content. CTAs can directly ask readers to purchase an offer, or they can gently ask them to take the next step in learning more about you or from you. CTAs on social media posts are typically different than those in emails.
Social Media CTAs
Social media CTAs can encourage people to engage with your post, to connect with you through messaging, to sign up for something free, or to go to your website or a booking link.
Engagement CTAs help improve your reach on social media These CTAs ask for follows, likes, comments, shares, and tags. For example:
- Like if you found this helpful ❤️
- Comment with your biggest takeaway ⤵️
- Save this post for later 📌
Connection CTAs invite people to send you a message so you can continue the conversation there. For example:
- Message me "ready" to learn more!
- Message me "Yes Please" and I'll send you a free resource.
Lead Generation CTAs invite people to download a free resource or sign up for a free challenge or webinar. For example:
- Get the freebie from the link in our bio 🔗
- Register for the webinar through the link in our bio!
Email CTAs are a great way to invite your subscribers to book a call, book a consultation, or sign up for a mini program. Emails are also a great place to promote a free webinar. For example:
- Book a free discovery call.
- Register for the free webinar.
- Join our membership.
The content you share on social media and in email newsletters will be helpful and educational, but it should also inspire and empower people to take the next step in working with you. That's why it's critical that you get clear on what CTAs you want to use along with your nurture content during the month of September.
Now is also a great time to double check that the links you have from your social media profiles still direct to the places you want people to go!
Choosing a Functional Medicine Content Theme
Having a functional medicine topic to center your social media and email newsletter content around for the month of September makes it easier for you to create AND easier for your audience to consume. When you follow a theme, your followers start to look forward to your upcoming posts and don't get overwhelmed or confused by too many different messages.
There are 3 ways you can choose a naturopathic or functional medicine topic as a theme for September:
- Choose a September health observance
- Choose a topic related to an upcoming launch
- Choose any topic that educates your followers about your approach
Themed Content Around a September Health Observance
Creating content related to a September health observance can increase your reach because there is already buzz around that topic during this month. You can use hashtags related to that health observance and share other people's content related to the topic as well. Here are some September health observances:
United States September Health Observances (source):
- Childhood Cancer Awareness Month
- Gynecologic Cancer Awareness Month
- Leukemia and Lymphoma Awareness Month
- National Cholesterol Education Month
- National Infant Mortality Awareness Month
- National Recovery Month
- National Sickle Cell Disease Awareness Month
- Pain Awareness Month
- Prostate Cancer Awareness Month
- Pulmonary Fibrosis Awareness Month
- Reye’s Syndrome Awareness Month
- Thyroid Cancer Awareness Month
Canada September Health Observances (source):
- Arthritis Awareness Month
- Childhood Cancer Awareness Month
- Muscular Dystrophy Awareness Month
- Ovarian Cancer Awareness Month
- Prostate Cancer Awareness Month
- World Alzheimer's Month
Themed Content Around a Pre-Launch
Will you be running a promotion or launching a new offer in October? If so, you'll want to begin sharing content related to that topic during the month of September. We call this the "pre-launch" window because you are not actively promoting anything, but you are beginning to educate your audience on the topic.
If you will be opening the doors to your group program for IBS in October, for example, you want to share educational content related to gut health during the month of September. This pre-educates people and gets them starting to think about gut health so they will be more interested when you open the doors next month.
Themed Content Around the Functional Medicine Approach
If none of the September health observances resonate with you and you do not have any promotions or launches coming up soon, you can choose a topic theme that educates your audience about the naturopathic & functional medicine approach. Here are some options for topic themes:
- Insulin Resistance
- Stress Hormones
- Vagal Tone
- Food Sensitivities
Think outside the box to share a concept that will shift people's mindsets and help them better understand why functional medicine is so unique. Like this:
This is one of the design templates included inside my monthly content membership. If you want content like this done for you—including captions, images, video scripts, reels, email newsletters, and more—check out Nurture Unleashed.
Creating Niched Functional Medicine Content
In addition to sharing educational content around a themed topic related to naturopathic or functional medicine, you'll want to create additional content that empowers your followers, positions you as a health authority, and provides insight into what makes you unique. Come up with content ideas for each of these categories.
One barrier for people wanting to sign up for naturopathic or functional medicine services is that they question whether they will be able to do what is asked of them. They worry they don't have the willpower, time, money, or commitment required.
When you share health tips that are easy to follow and offer quick wins, this empowers people to feel like they can be successful with your strategies. When coming up with health tips to share, think about the challenges facing your audience—especially at this particular time of year in September.
In the United States and Canada, September is a transitional time away from summer vacations and getting back to school and work. Schedules get busier, many people are spending more time on their screens, and they're starting to feel the stress.
Here are some ideas for health tips in September:
- Easy After-School Snack Ideas
- How to Eat More Veggies When Busy
- 3 Yoga Poses Anyone Can Do
- How to Combat Text Neck
This is another one of the designs included inside my monthly content membership. If you want content like this done for you—including captions, images, video scripts, reels, email newsletters, and more—check out Nurture Unleashed.
People are drawn to others to guide them who have authority and expertise. One way to showcase this is to share your take on recent health research or health topics that come up in the news. People love to feel informed and "in the know." You can be their go-to source to understand the latest health news!
Here are some interesting studies related to nutrition and functional medicine you can share in September:
- Iron Deficiency Prevalent in US Females
- Sleep Quality Increases Resilience to Stress & Anxiety
- Weekend Warrior Activity Offers Cardiovascular Benefits
- Effects of Curiosity vs. Urgency on Memory
Here are some places to find more of the latest health news:
Truth be told, there are a lot of naturopathic doctors and functional medicine practitioners sharing content on social media. So, how are you different? What is it that will make people feel magnetized to YOU? While everyone can share similar educational content, health tips, and news recaps—only you can share insights into your specific approach and practice.
Let people behind the scenes. Tell them what to expect from the process of working with you. Share a case study or testimonial. Tell a story of why you do what you do. This type of content shows you are human and helps people feel connected to you. It differentiates you from other practitioners and will both attract the right people and repel the wrong.
Here are some personal insights you could share in September:
- Why I became a [your title]
- 3 Things I Wish I Knew Before [something you help clients with]
- Conditions I Treated This Week
- What People Think I Do vs. What I Really Do
Boosting Engagement with Social Media Holidays
Social media holidays can be a fun addition to your content calendar. Here are some social media holidays for September (source):
- September 4: Labor Day #LaborDay
- September 4: National Wildlife Day #NationalWildlifeDay
- September 5: International Day of Charity #CharityDay
- September 6: Read a Book Day #ReadABookDay
- September 8: International Literacy Day #LiteracyDay
- September 11: National Day of Service and Remembrance #911Day
- September 12: National Day of Encouragement #DayOfEncouragement
- September 19: Talk Like a Pirate Day #TalkLikeAPirateDay
- September 21: International Day of Peace #PeaceDay
- September 21: Miniature Golf Day #MiniGolfDay
- September 22: Car-Free Day #CarFreeDay
- September 22: Hobbit Day #HobbitDay
- September 22 or 23 (Depending on the Year): First Day of Fall #FirstDayofFall
- September 26: National Pancake Day #NationalPancakeDay
- September 27: World Tourism Day #WTD2023
- September 28: National Good Neighbor Day #GoodNeighborDay
- September 30: International Podcast Day #InternationalPodcastDay
Repurposing September Functional Medicine Content
Whether you create all of your content from scratch, have a team helping you, or use a content subscription like Nurture Unleashed, the key to leveraging your time and maintaining your sanity is repurposing content in multiple ways.
Let's say you start with a long and juicy social media caption. Take that information and share it all of these ways:
- Image post on social media
- Reel (designed in Canva) on social media
- Reel (as a video of you) on social media
- Weekly email newsletter blurb
Repurposing content in this way not only saves you time but also helps your audience get smaller tidbits of information over time. This means they won't get overwhelmed and will more likely internalize and take action on the content you share.
Turning Naturopathic & Functional Medicine Content into Clients
Content creation is an investment. It can be a time investment (if you DIY), a monetary investment (if you delegate), or somewhere in between (if you use a content subscription like Nurture Unleashed). That means you want to have a system in place to be sure your investment will translate into more clients coming through your door! To do that, you need a funnel.
A funnel does not need to be complicated. Think of it as the journey a person goes through from the moment they discover you to the moment they become a paying client. If we begin with them discovering you on social media, here are some common funnel options:
- Free lead magnet (like a helpful guide) to subscribe to your email list → Weekly email newsletters with gentle mention of your services → Occasional promotions or launches through email → Client signs up!
- Free webinar registration → Educational webinar with an offer → Client signs up!
- Free 5-Day Challenge → Offer to join a program or service → Client signs up!
There are other variations of funnels as well! One of my favorites is a lead magnet that leads to a mini offer and then the general email sign up. Check out copywriting templates for a Freebie Funnel here.
As long as you have a funnel in place, all you need to do is include a CTA (see above in this article) with every social media post to direct people toward the next step in your funnel.
If all of these funnels feel too complicated to you and you are just starting out, you can even do something as simple as this:
- Social Posts → CTA to message for more information → have a conversation in messages and invite to book a discovery call → offer your service on the discovery call
There's no wrong way to do a funnel as long as it guides people to make positive changes in their health, learn from you, get to know you, and move closer to becoming your client.
I can help you create a funnel for your specific naturopathic or functional medicine niche during a Copywriting VIP Day.
A Turnkey Solution for Naturopathic & Functional Medicine Done-For-You Content
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Nurture Unleashed is the ultimate done-for-you content subscription for naturopathic & functional medicine practitioners. Every month, you get a fresh bundle of reliable and shareable health content. We're talking social media captions, image designs, reels done for you, video scripts, and even email newsletters.
Best of all? It only costs $97 a month.
Not too certain or have questions? Click over to the "contact" form from the bottom of this page or just go ahead and message me over on IG @sarahcook.wellnesswriter.