LOGIN →

BLOG

Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

Content Marketing for Naturopathic & Functional Medicine

Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. 

How, then do you educate people...

Continue Reading...
2 Best Digital Tools for Everything: Part 4 (Email)

(This post is part of a series. View the series intro here)

Showing up in a person’s inbox is about as personal as it gets (aside from actually meeting face-to-face). Sending emails on a...

Continue Reading...
Naturopathic Topic Ideas for Online Quizzes

Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)…

The topic of your...

Continue Reading...
How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my...

Continue Reading...
Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use...

Continue Reading...
The New Data Protection Law: What to Do about GDPR

This post was last updated on May 9, 2018.

GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers...

Continue Reading...
What an Email List Can Do for Your Medical Practice

A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included...

Continue Reading...
1 2

ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

CONNECT WITH ME ON

Instagram

@sarahcook.wellnesswriter