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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...
...within reason.
There are circumstances and times...
Do you know which word in a sentence carries the most weight?
Do you care?
If you're at all interested in using words and sentences to attract your ideal clients and grow your...
How can you write copy that captivates people's attention, feels fun to read, and gets your point across?
One thing I like to do is optimize the cadence of the copy....
Let's play a game of "this or that."
Which sounds more exciting?
- Yes! You're in.
- Yessss!!! You're in.
Which sounds more emphatic?
- It's just not true.
- It's just NOT....
Making a sale or signing a new client up for your service is all about overcoming every last objection that person has to buying. Objections like...
- I'm not interested.
- This isn't...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
