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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Time Hacks for Consistent Content Creation Sep 10, 2018

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each...

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How to Use Quizzes to Reach New Patients Aug 18, 2018

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my...

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To Teach or To Sell: The ND Bloggerā€™s Dilemma Jul 29, 2018

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.

It should come as no surprise, then, that my ND...

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What is the SEO Gem of Your Site? Jun 25, 2018

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.

A lot of docs will try blogging here and there but never get into the swing of...

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Social Schedulers Reviewed May 19, 2018

Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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