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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
One of the biggest mistakes I see health practitioners make on their website or sales page?
Boring people to tears with an endless list of credentials.
Here's the thing:
No one's...
Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall.
What bothered me most was that I couldn't see a direct return on...
Ever drag your feet hemming and hawing for minutes or even hours—just to come up with the first line of a social media post or email?
If you struggle with the first sentence,...
Pain points are part of every good copywriting template or formula. Why? Because they make people feel an emotion. They get people thinking about a problem. They mentally prepare...
Every good story needs to have stakes to keep the plot moving and the readers engaged. In stories, the stakes are what the main character has to lose.
In copywriting, the stakes...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
