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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Smart Email Marketing for Health & Wellness Professionals Jan 28, 2021

I have 2 questions for you:

  1. Do you use email as part of your marketing strategy?
  2. Does it work?

If the answer to either of those questions is NO, this article is for you.

From my experience...

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Copywriting vs. Content Marketing: Which Do You Need? Jan 13, 2021

 

The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...

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Content Marketing for Naturopathic & Functional Medicine Dec 29, 2020

Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. 

How, then do you educate people...

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When to Rebrand and Why Oct 05, 2020

I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s...

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10 Things You Can Do to Make Your Business Better Aug 31, 2020

Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter