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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
I have 2 questions for you:
- Do you use email as part of your marketing strategy?
- Does it work?
If the answer to either of those questions is NO, this article is for you.
From my experience...
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.
How, then do you educate people...
I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s...
Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.