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Let's play a game of "this or that."

Which sounds more exciting?

• Yes! You're in.
• Yessss!!! You're in. 

Which sounds more emphatic?

• It's just not true. 
• It's just NOT. TRUE. 

Which so...

Making a sale or signing a new client up for your service is all about overcoming every last objection that person has to buying. Objections like...

• I'm not interested.
• This isn't going to solv
...

Here's the easiest way to make your copy *pop* without changing a single word. 

It's called copy design. 

This is where you infuse a variety of colored text, bolded words, underlining, italics, a...

Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my water. 

Check my ema...

Ready for the game-changer in creating copy & content for your practice? Health and wellness entrepreneurs, this post is for you. Because even though we all know that killer copy and consistent con...

One of the biggest mistakes I see health practitioners make on their website or sales page?

Boring people to tears with an endless list of credentials. 

Here's the thing:

No one's really into th...