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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!
Every good story needs to have stakes to keep the plot moving and the readers engaged. In stories, the stakes are what the main character has to lose.
In copywriting, the stakes...
What can we do for the scanners?
No matter how amazing your copy is...no matter how many golden nuggets it contains....no matter how many hours you pour into it...most people will...
Does your home page headline draw people in or scare them away?
The first phrase people see when they land on the home page of your website could make or break your chances...
Looking for a way to build your authority as a wellness leader while also growing an email list of you absolutely ideal clients?
You need a Freebie Funnel.
What’s a Freebie Funnel?
A...
You can show up on Google and you can show up on Facebook, but do you know what happens when you show up in somebody’s inbox? Of all of the digital marketing channels available to your...
You see other health and wellness professionals running webinars. You show up to the occasional webinar. Maybe you’ve even bought something because of a webinar.
But have you thought about...
When you're mentally blocked by the tech...
Do you ever get so mentally blocked on something that you just push it to the back burner again and again and again? Then you finally decide to take it...
Wouldn’t it feel great to go into the final weeks of 2021 and look ahead to 2022 with the confidence of knowing you have the foundations of your online marketing solidly in place? It would...
Looking to freshen up the professional bio on your website or directory listing? Include as many of these 7 parts to attract your ideal patients and get more bookings from your bio!
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Get a...
I know that naturopathic medicine works. I know that the world would be a better place if more people took a proactive instead of a reactive approach to their health. The problem is that most...
Nurture Content is Essential
Consistently sharing helpful and informative content on social media, blogs, and emails is an essential part of marketing. The problem is that it pays off only over...
Do you need a freebie?
Whether you call it a lead magnet or a freebie, giving away a valuable piece of content is a popular way to grow an email list.
A lead magnet could be a downloadable...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
