Do I need to be a health & wellness professional to work with you?

Yes. These programs are designed for holistic health practitioners (often naturopathic doctors, functional medicine providers, nutritionists, health coaches, and integrative/root-cause practitioners).

Can you help with my website, sales page, or launch content?

Yes. Support includes teaching you how to create website copy, sales/landing pages, email sequences, masterclasses, and launch copy—while learning tools and messaging strategies (including intentional AI use). It is not done-for-you writing.

Can you help with my social media?

Yes. Posted! focuses primarily on Instagram (plus email as a complementary channel) with weekly prompts, caption templates, trending audios, and an email idea for repurposing.

Can you help with my email marketing?

Yes. Aligned! builds funnels and sequences as part of a broader messaging ecosystem. Posted! includes a simple weekly email prompt to repurpose social content into a nurture email.

Do I need to use AI to work with you?

AI is woven into the teaching approach (especially using tools like ChatGPT). If you are firmly opposed to using AI in any capacity, it may not be the right fit; if you’re open to using it strategically while staying in control of your message, you’ll feel at home.

What AI tool do you recommend?

ChatGPT is the primary tool taught because it’s widely accessible and familiar, while the underlying messaging and copywriting principles are transferable across platforms.

Why would I want a copywriting coach as a health & wellness practitioner?

Because content is how people find you, understand your approach, decide whether they trust you, and choose you—across your website, emails, sales pages, and social posts. The goal is developing a foundational messaging skill supported by strategy, structure, and frameworks.

What if I want to outsource my copywriting and marketing?

Done-for-you copywriting services aren’t offered. If you want to learn to create clear messaging yourself with structure, support, and smart use of AI, these programs are designed for that.

What's actually unique about your programs?

They’re built from lived experience on both the clinical and marketing sides (including a background as a former naturopathic doctor). The approach emphasizes structure, support, and transparency—no gatekeeping or hidden systems—so you learn how things work and build assets you own.

What's different about how you teach AI for content creation?

The focus is on teaching you to organize your AI workspace, clarify your message first, build systems that reflect your voice, and create assets you actually own—rather than relying on a pre-trained bot.

What do you mean when you say I'm the "voice of my brand?"

It means your message starts with you—not templates, trends, or someone else’s framework. You can use AI and templates, but you’re still leading your message and building understanding of the structure behind your strategy.

Do you teach how to use AI for practice marketing?

Yes. The approach is not copy-paste; it focuses on setting up tools like ChatGPT to reflect your voice, values, and scope of practice so AI amplifies your message rather than replacing it.

Will using AI make my content sound robotic?

It can if you skip foundational work. When your voice and positioning are dialed in first, AI becomes more helpful; the setup and clarity matter most.

Can AI actually help me stay consistent with content?

Yes, when used intentionally. It can reduce decision fatigue, shorten writing time, and speed up drafting and refinement—but consistency still comes from message clarity and rhythm, not tools alone.

What programs do you offer?

Four primary ways: ChatGPT Starter Pack, BrandVibe AI, Aligned! (coaching program for messaging + content ecosystem), and Posted! (weekly content membership for Instagram + email support).

How do I know where to start?

If you’re brand new, start with the free ChatGPT Custom Instructions template. From there: if your account feels messy → ChatGPT Starter Pack; if AI doesn’t sound like you → BrandVibe AI; if messaging/funnels feel scattered → Aligned!; if you need consistent weekly content → Posted!.

Do you offer 1:1 coaching?

Aligned! includes group coaching, and there is a VIP tier with 1:1 support. The Programs page has the most up-to-date availability.

Do you offer done-for-you copywriting services?

No. The programs are designed to help you clarify your message, build voice-supporting systems, use templates and AI intentionally, and stay visible without depending on someone else.

Who is behind Wellness Writer?

Sarah Cook, a former naturopathic doctor and copywriting coach with 20+ years in the wellness space and over a decade writing for this community.

Have you been featured anywhere?

Yes—featured in outlets including Natural Medicine Journal, The Naturopathic Business Podcast, The Functional Nursing Podcast, Elevate Your Practice Podcast, and The Holistic Marketing Podcast.

Where can I follow along for free content?

You can follow on Instagram (@sarahcook.wellnesswriter), read the blog, and explore free resources on the site.

How can I contact you?

Reach out through the Contact page on the website. If you’re unsure where to start, you can ask for guidance.

THE BLOG

Wellness Writer Blog

My thoughts on things.

Especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge.

WELCOME IN

Have a look around!

Build a Website to Grow Your Medical Practice: A 7-Part Blog Series May 27, 2019

What It Means to Use Story in Marketing Mar 06, 2019

How Storytelling Can Crush Your Authority Mar 02, 2019

2 Best Digital Tools for Everything: Part 4 (Email) Jan 25, 2019

2 Best Digital Tools for Everything: Part 2 (Writing) Jan 12, 2019

2 Best Digital Tools for Everything: Part 3 (Social Media) Jan 12, 2019

2 Best Digital Tools for Everything: Series Intro Jan 05, 2019

2 Best Digital Tools for Everything: Part 1 (Productivity) Jan 05, 2019

Best of 2018 Dec 13, 2018

Holiday Content Ideas Dec 02, 2018

3 Ways to Thank Your Patients Nov 13, 2018

You Do All the Things Nov 11, 2018

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ABOUT

Sarah Cook is a Copy Coach and Messaging Mentor helping holistic health and wellness practitioners market their practices with timeless copywriting strategies and a sprinkle of AI magic.

THE BLOG

Wellness Writer Blog

WELCOME IN

Have a look around!

ABOUT

CONNECT WITH ME ON

Instagram

NAVIGATE

FREE TEMPLATE:
ChatGPT Custom Instructions for Wellness Practitioners

THE BLOG

Wellness Writer Blog

WELCOME IN

Have a look around!

ABOUT

CONNECT WITH ME ON

Instagram

NAVIGATE

FREE TEMPLATE:ChatGPT Custom Instructions for Wellness Practitioners

FREE TEMPLATE:
ChatGPT Custom Instructions for Wellness Practitioners