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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Why Outsourcing Your Content Too Soon Will Actually Slow Your Growth Feb 17, 2025

 

How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?

It sounds l...

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Should I Create a Project or a Custom GPT? Feb 10, 2025

 

When you're ready to set up ChatGPT as your brand copywriter, trained in your message and voice, you have two main options:

  • CustomGPT
  • Project

Each of these is a specific tool inside your Cha...

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How AI Can Help You Sound LESS Generic and MORE Authentic Jan 04, 2025


“You’ve got to be authentic.”

“Just be yourself.”

“Don’t be vanilla.”

If you’re a wellness practitioner trying to grow your practice online, you’ve probably heard advice like this a hundred times. ...

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Using AI Without Losing Your Intuitive Edge Dec 29, 2024

Ever feel torn between wanting to leverage AI and not wanting your content to lose its soul?

Me too.

Or at least I used to feel that way.

If you're a health and wellness practitioner on a mission t...

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You Don't Need the Perfect Prompt Dec 21, 2024

 

The first question practitioners always ask me when it comes to using ChatGPT is:

"How can I write better prompts?"

The problem with this question is that it assumes there’s a definitive right or...

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No ROI From Posting Consistently? Start These Strategies Now. Dec 20, 2024

 

A practitioner came to me the other day and said, “Sarah, I’ve been posting consistently to Instagram for 2 years and still see no ROI.”

Ouch.

That’s a lot of effort for no return.

She has more ...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter