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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Branding vs. Marketing: Which Do You Need? Feb 22, 2019

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:

"Multi-billion-dollar companies can afford to do branding, but what most small businesses need is...

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10 Completely Free Ways to Invest in Yourself Feb 07, 2019

I’m a business owner and a mom. Every moment of every day, it seems there is somebody or something that needs my urgent attention. If you’re one of my readers, you might also be a...

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2 Best Digital Tools for Everything: Part 4 (Email) Jan 25, 2019

(This post is part of a series. View the series intro here)

Showing up in a person’s inbox is about as personal as it gets (aside from actually meeting face-to-face). Sending emails on a...

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2 Best Digital Tools for Everything: Part 3 (Social Media) Jan 12, 2019

(This post is part of a series. View the series intro here)

If you are a business owner or entrepreneur, most people expect you to have a professional presence on social media. You need to respond...

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2 Best Digital Tools for Everything: Part 2 (Writing) Jan 12, 2019

(This post is part of a series. View the series intro here)

Every entrepreneur needs to produce content at some point in the game. Whether it is on a blog, in social media posts, or in daily...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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